We Launch Brands®

A Case Study: AcedMyInterview.com


First question people ask us is what do you do? The second question is often, “Who are some of your clients?” The reality is that we are a full service digital creative agency, but our niche (you should all have a niche) is the startup space. What does that mean? It has a lot to do with our company mission and slogan: We Launch Brands®.

This week we launched what could be the future of recruitment, job placement and the premiere tool for hiring millennials. We launched AcedMyInterview.com and it’s a great story that goes a little something like this:

A Landscaper with a Vision

About 6 months ago, local landscape business owner turned visionary Dan Thornberg came to our offices to discuss a ‘big idea’ that he had been working on. He was referred to us by his good friend, fellow entrepreneur and PD client, Jefferey Acevedo of Champagne Grooming fame. Dan had a front row seat and witnessed how the team at Peralta Design launched the Champagne Grooming brand with identity design, website development and even package design for this very successful line of high-end men’s hair grooming products. Dan was self-funding this project and knew he was onto something big. He just needed help bringing it to market.

Dan runs a successful landscaping business and came to us with a rough outline of what the product was and how he envisioned it would work: all in PowerPoint format. One NDA (non-disclosure agreement) later, we met, we listened, and we began to enhance the vision. It’s as though some startup clients come to us with a distant vision that we help bring into focus. They know what they want, they just don’t know exactly what needs to be done to get there. We sharpen the vision, we may help monetize it and we not only develop the custom-tailored brand identity and look & feel, but we also recommend the proper technology that will deliver the concept to the end user in a dynamic, cost effective way that will resonate with the target demographic.

So You have a Vision, Now What

Once we have a clear idea of what the business is, how it will work and who will want to pay for it, we begin to layout a roadmap in the form of a proposal complete with deliverables and milestones. For Dan’s concept, which was originally named “Interview You”, we began with naming. We searched for URLs that were available that aligned with his product and thus “AcedMyInterview.com” was born. Once we settled on a name, we began to develop the Corporate Identity package which includes the logo design, the color palette and the style guide used for all communication channels, in this case, the website, pitch deck and animated how it works video. All of which we produced in house here at Peralta Design.

Here’s How Aced My Interview (AMI) Works:


In a nutshell, users, primarily millennials, recent college graduates, or anyone in the market for a job, buy mock interview sessions at $29.99 with real-life HR professionals that will provide detailed feedback in the form of a report card. The sessions are held via Skype and last approximately 20 minutes. Family and friends can also purchase sessions for others, and package deals are being developed. As we write, we are beginning to integrate other product offerings and AMI has already begun to form strategic partnerships with companies offering services that align with AMI’s mission: to better prepare people to enter or re-enter the job market.

Projects such as this are exactly why Peralta Design exists. Sure, there is pleasure in watching ideas come to life, but there is also an innate satisfaction in helping another fellow business owner execute on a vision. You don’t get paid for coming up with ideas, you get paid for making them happen. Shortly after live launch, a strong social media campaign drove traffic beyond original estimates and we had to increase server capacity. Those are good problems. Next up is an Adwords campaign and an investment capital round that will catapult this concept into Phase 2, allowing for greater technology capability and expanded functionality. We were able to launch this brand in a lean manner, allowing for proof of concept, market testing and consumer feedback with minimal capital investment. So far, response has been tremendous.

Make sure you visit AcedMyInterview.com, tell us what you think and don’t forget to book your next session – you’re going to like the way you interview.😉


Ramon has over 20 years of experience in award-winning, market-proven, print collateral, marketing material, iphone/ipad app and website design specializing in corporate identity and branding. Ramon’s passion for entrepreneurial design was borne out of 10 years as Creative Director for Jay Walker at Walker Digital, the Stamford based idea laboratory and business incubator holding over 300 US Patents. Ramon served as Senior Art Director on the start-up launch team behind Priceline.com, a Walker company and invention. Most recently, Ramon’s logo and identity work was selected to be published in “Typography and Enclosures” the fourth book in the Master Library series by LogoLounge.

Need help with your brand identity or want to overhaul your existing brand? Need a responsive cutting edge web development project completed? Contact: ramon@peraltadesign.com 

Tell us about your next project at: http://www.peraltadesign.com/questionnaire

Follow Ramon on Twitter @Peralta_Design

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Usain Bolt Did NOT Sign With Nike


Why Usain Bolt would never leave Puma: The Puma + Jamaica Connection

By Ramon E. Peralta III

Thursday, August 25th, 2016

What is faster than Usain Bolt? Internet Rumors. With the closing of the much entertaining Rio Olympics this past Sunday, there seems to be an opening of new rumors surrounding the participating athletes. Most notably involving track and Olympic superstar Usain Bolt. Bolt has been deemed “the fastest man alive” after winning back-to-back gold medals in not only the 100m but the 200m and 4X100m in the Beijing and London Olympics. He has gone on to defend all three titles in his most recent, and said to be last Olympic showing in Rio this summer. When it comes to Bolt, strictly winning gold is not the only consistent thing his millions of viewers and fans have come to associate with the runner, it is also the leaping Puma® logo that can be found on his shirt, shorts, and shoes in every race. Puma®, a German athletics/casual footwear and clothing manufacturer, has had it’s eyes on the superstar for a very long time.

Puma first began sponsoring a fifteen year-old Bolt when the young phenom began competing in local amateur races back in the early 2000’s. This foresight into Bolt’s career would first pay off for Puma, a then dormant brand once popular in the 80’s when he competed and destroyed his competition in the 2008 Beijing Olympics. At this point in time, Puma was one of Bolt’s mere two sponsors. Today, he has global sponsors in the double digits and pulls in over $30 million a year in endorsements alone. Who is at the top of all those sponsors? Who else but the one who saw the superstar that Bolt would become then Puma themselves. So with rumors spreading throughout multiple news articles and all over social media platforms that Bolt has recently inked a “lifetime” deal with competing apparel/footwear manufacturing giant Nike, why should his fans believe he left his most trustworthy sponsor for one of its competitors? The answer to this is they shouldn’t, the rumor that Bolt signed a deal with Nike is just exactly that, a rumor. With the extensive mutual benefits that both Bolt and Puma receive by working together there is absolutely no reason for the two to part. Throughout Bolt’s career the benefits the two have received are substantial, from his first appearance in Beijing to his newly signed contract with Puma that will last through 2025.

The following is an excerpt from Puma’s Website:

PUMA and Jamaican Athletics: [a Timeline]

PUMA’s history with Jamaica dates back to 2001, when the sportlifestyle company first entered a partnership with the Jamaica Olympic Association (JOA). The JOA oversees all Jamaican athletes competing in the Olympics; PUMA’s partnership with them ensures Jamaican athletes across all areas of sport are equipped with PUMA gear for their Olympic competitions. 

In 2002, PUMA began to partner with the Jamaica Amateur Athletic Association (JAAA) which oversees all of the Jamaican amateur track & field athletes.  That same year, PUMA also started sponsoring the ISSA Boys & Girls Athletic Championships, an annual competition for the best Jamaican high school track & field teams.  This year is the 100th anniversary of the Boy’s & Girl’s Champs, as it’s known throughout Jamaica.  It is one of the largest high school events in the world and each year a new set of promising young talents hit the track to show the world what they can do.  Many Jamaican Olympic medalists, including the world’s fastest man, Usain Bolt all competed in this event. 

PUMA is dedicated to fostering young talent in Jamaica and fully sponsors the following high school teams: 

  • St. Jago Boys
  • St. Jago Girls
  • Wolmer’s Boys
  • Wolmer’s Girls
  • Jamaican College
  • Calabar
  • Munro
  • University of West Indies 

For the past decade, PUMA has had a large stake in Jamaican Athletics, supporting Jamaican Track & Field from the high school level to top athletes. PUMA also supports those who compete outside of Track & Field in the Olympics through our JOA partnership.  

PUMA Sponsored Jamaican Athletes:

  • Usain Bolt, Track & Field
  • Trecia Smith, Track & Field
  • Jovanee Jarrett, Track & Field  
  • Lacena Golding, Track & Field
  • Andrea Bliss, Track & Field
  • Clora Williams, Track & Field
  • Jermaine Gonzales, Track & Field
  • Maurice Smith, Track & Field 


PUMA begins sponsoring the Gibson Relays


PUMA partners with the Jamaica Olympic Association (JOA)


PUMA begins sponsorship with the Jamaican Olympic Track & Field Team

PUMA begins sponsorship with the ISSA Boys & Girls Athletic Championships

PUMA enters partnership with the Jamaica Amateur Athletic Association (JAAA)

Usain Bolt become youngest ever World Junior Champion at 15 wearing PUMA apparel and shoes.


PUMA enters an endorsement agreement with Usain Bolt 

PUMA begins sponsorship with the Reggae Marathon


Jamaica women’s 4x100m relay team wins gold in Athens Olympic Games 


Bolt wins Gold in the 100 meters at the 2008 Beijing Olympics

Bolt wins Gold in the 200 meters at the 2008 Beijing Olympics

The Jamaican Men’s Relay Team wins Gold in the 4×100 meters at the 2008 Beijing Olympics


Bolt wins 12TH IAAF World Championships In Athletics in Berlin, Breaking His Own World Record in the 100m (9.58 seconds) and 200m (19.19 seconds). 

The year 2002 was the first time you would see Usain Bolt decked out in full Puma gear, as he would become the youngest World Junior Champion in the 200m. Soon after, in 2003 Puma would go ahead and pull the trigger fully endorsing Bolt under the Puma brand. Five years later, the manufacturing giant will see it’s bet on the young track star pay off more then they could have ever imagined. After winning gold in all three of his events in Beijing, Pumas presence online globally increased by 64 percent during the Olympics according to marketing agency Zeta Interactive. Puma found itself finally comparable to its competitors such as Nike and Adidas whom were way ahead of the company in terms of sports endorsements. This trend would continue as Bolt continued to win competitions outside of the Olympics and then again in London in 2012 and now Rio. To further prove the importance of Bolt to the brand, his latest contract extension will last through 2025 far after the track star has hung up his cleats. It has already been made clear that Rio was most likely Bolt’s last Olympic run so why would Puma continue to sponsor an Athlete who is no longer competing? Well, if you have ever heard of a man named Michael Jordan then you would know why. Michael Jordan, a 6x NBA champion and Finals MVP, has not played basketball professionally since 2003 and yet his Jordan Brand that is a part of Nike pulled in $2.8 billion in revenue last year alone. Now, Michael Jordan holds the number one spot in sports endorsement deals in history but clearly it is well worth it for Nike. Will Puma ever reach this kind of success with Bolt? Certainly not as track is not even close in terms of exposure to basketball and basketball shoes but the potential for success in the same way at a smaller scale is very much possible. So the next move for Puma and Bolt would be to create the same success they have had on the track off the track and hopefully at a larger scale.


  “I’ve been with Puma pretty much all my life. I don’t know anything else but Puma” stated Bolt in a recent article in the Wall Street Journal. Bolt already has big plans for the future and of course they all involve the company that has been with him from the beginning, Puma. Like Jordan has done with Nike, Bolt would like to launch his own product line within Puma. He has even gone as far as coming up with the logo for his line which would be his famous celebratory pose where the star points upward to represent a lightning Bolt. We have already seen the great success that Puma and Bolt have had together through the past fifteen years or so but now we will have to see what the next fifteen years will bring with Bolt off the track. One thing we can say with the upmost certainty is that Usain has not and will never sign with Nike (or at least not anytime soon). It’s good to know loyalty still matters.


Ramon “RJ” E. Peralta, III is a Business Development & Sales Intern at Peralta Design. RJ is pursuing a Bachelor of Arts in Economics at the University of Connecticut and will begin a study-abroad program with UConn in London this fall. His expected graduation date is 2017. RJ has previously interned with Stamford-based St. Onge Steward Johnston & Reens as a Global Transfer Intern as well as with Southport-based BTRE Partners as a Sales/Finance intern. He most recently averaged a 12.5% rate of return as a Virtual Portfolio Trader with online Investment Management Firm Zolio. He can be reached at RJ@peraltadesign.com. 

Photos are property of Puma®




Did Usain Bolt Just Sign The BIGGEST Deal In The History Of Nike?????



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SpaceHost™: Peralta Design Now Offers Web Hosting!

Desk with laptop against earth seen from space

SpaceHost has blasted into the web hosting arena!

Fasten your seat belts, We’re Ready for Lift OFF!

The crew of the Starship PD at Peralta Design has blasted into the world of web hosting at warp speed: introducing SpaceHost! Teleport to a new dimension of web services at Shop.spacehost.pro and you will access an array of new services such as:

  • Web Hosting
  • Spam-free Email
  • Web Marketing
  • Secure SSL Certificates
  • And more!

Exploring a new frontier?

Today, all businesses need a well put together responsive website. Here at PD we’ve been supplying our customers just that for years. However, many companies who approach us have yet to purchase their domain name or web hosting. A business name is often guided by what URLs are available. Always looking to help, we would gladly refer people to other sites for their hosting plans or to register their domains. But we realized as startup specialists, it is our duty to provide entrepreneurs with as many resources as possible. The launch of SpaceHost is another step along the road to being a one-stop-shop for startups.

Why SpaceHost?

Two words: Convenience and Value. Adding these services allows our customers the convenience of purchasing a domain name, web hosting, security, web development, and branding all in one place. In short, you can come to us with your idea and name and leave us with everything needed to begin marketing and business operations. All with the guarantee of high quality and reliable service that Peralta Design has provided for years. Furthermore, for an affordable price customers can purchase Web hosting with:

  • Unlimited websites
  • Unlimited space
  • Unlimited Bandwidth
  • Plus more

We have packages to suit all sizes and types of businesses.

Ready for launch? Visit us today to get your business off of the ground!

We Launch Brands®

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Pokémon GO: 5 Things Nintendo Should Do (If They’re Smart) To Capitalize On The App’s Success

By Moises DeLeon

Tuesday, July 12th, 2016


Screen Shot 2016-07-14 at 5.12.49 PM

Today I make a statement that, in 1998, would have made all of my 5 year old dreams come true: It seems that Pokémon have entered the real world. That’s right, Nintendo’s latest goldmine is the new app Pokémon GO- an augmented reality game that is taking the virtual reality based genre to never before seen heights while taking the entire world by storm. The game officially launched on July 6th and in the week since, Nintendo has been on a gargantuan winning streak. Some milestones being:

  • Generating over $1.5 Million USD per day from In app purchases
  • Nintendo stock value increasing over 35% since the first day of the game’s release (With stock value rising 25% on July 11th alone)
  • An increase of over $9 Billion USD in market value (With an increase of $7.5 Billion on July 11th alone).
  • Amassing a longer average time stayed in app than both Snapchat and Whatsapp
  • Being on track to having more daily active US users than Twitter according to data tracking site SimilarWeb
  • Topping both the Free App charts and the Top Grossing App charts simultaneously in the App store

With all of this newfound success, any good company should be focused on how to both sustain and increase it. Here are 5 things I believe Nintendo should do to continue monetizing their Pokémon platform. :

  1. Cross Company Poké-Promotions

Pairing Pokémon with company promotions is sure to be another big win for Nintendo. How might this look you may ask? Well, now when Target has a sale on jeans, they may also have a 40% higher chance of rare Pokémon appearing in their Men’s section. This could also expand to generating branded versions of their creatures. . So for our Target example, Pokémon caught inside of the store might have a red target around one of their eyes like the Target mascot dog, “Bullseye.” I for one am definitely hoping to catch a Machamp wearing a Supreme tank top.

  1. The Ability to Buy or Bid On Poké Stops For Long or Short Term Brand Presence.

Your local pizza place or coffee shop just beat out the competition. By giving businesses both small and large the ability to buy or bid for their establishment to be a Poké Stop or Gym, they can easily increase foot traffic to their businesses. Many companies would pay Nintendo good money to create that type of foot traffic. A way to bolster engagement directly from this feature might be to take an in app picture of something inside of the establishment, like a restaurant menu, to increase the in-game rewards for the consumer.

With regard to the short term, If there’s a small concert or live band performing at a venue, the event promoter should be able to purchase a 3 hour Poké Stop or gym pass to attract people. Couple that with a few “Lure Modules” to bring more Pokémon around and you have a recipe for a packed event!

  1. Tie Pokécoins or Items to Products

This is where you buy a Subway sandwich and get 10 Pokéballs or some incense (an in game reward that attracts Pokémon to your character). Nintendo could make a load of cash from companies who want to offer free in-game items or Pokécoins as a bonus to their products. Here’s my prediction for a Chipotle comeback if this comes to pass.

  1. In Game Advertising for Free In Game Items

Hear me out on this one. We all hate in game ads, but Nintendo could stand to make a lot of money if they make them optional. A small message appearing asking if you “would like to watch this 60 second advertisement to earn 20 Pokéballs” might not be too annoying for players and might garner a lot of click throughs. Companies being able to pay for their logo to appear on the game map could be a large value-add as well.

  1. Social Initiatives to Create Good Press Around Nintendo

Nintendo can foster a great company image by doing things like setting up Poké Stops or influencing rare Pokémon appearances at blood drives or community service events. They would actively inspire more people to get up and get out to places that need the support, as Nintendo quite literally has the power to control where people move through incentive now. If Nintendo ever wanted to throw their hat in the political realm, they could make polling stations Poké Stops on Election Day and watch voter turnout explode.

Another initiative could be fitness. The gamer population, often stereotyped as couch potatoes, are now up and walking more than ever (Oh how I wish this was around in grade school when my mom would tell me to put the game down and go play outside). Nintendo can set fitness incentives for gamers, all the while increasing average time spent in application. For example if a player jogs for a certain distance with the app open, from that point forward their chances of running into stronger fighting type Pokémon increases.

With the rapid growth of Pokémon GO, Nintendo has collected a consumer base that, thanks to augmented reality, can be utilized and marketed to in ways never attempted before. The main question on the table now is: Will the success continue or will this be another fad? Well, with an expansion plan that already includes giving the ability to trade Pokémon and battle each other more consistently they definitely have people excited for the time being. . Couple this with the nostalgia factor from a generation of past Pokémon trainers from the GameBoy days, and the prospect of an app update with new Pokémon from the Johto, Hoenn, Sinnoh, Unova, Kalos, and Alola regions (Yes, these were all game versions) and I think Nintendo will have our attention for years to come.

Screen Shot 2016-07-14 at 5.13.50 PM

Moises DeLeon is the Director of New Business Development & Sales at Peralta Design. Moises is a Syracuse University Class of 2015 Graduate with Dual Bachelors of Science Degrees in Entrepreneurship & Emerging Enterprises and Finance. He is also the founder of two startup companies: Young Black Successful, LLC. (YBS) and Labyrinth Consulting Group, Inc.

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The Art of Email Response Time

our clients are happy clients smile on business card

Happy Clients are Good

Responding to client emails is an art form. Of course, using proper English, grammar and tone is important. For now, let’s focus on the timing of client email responses. How quickly (or slowly) you respond can determine whether that client is a Tier One, Tier Two or high/low priority. Response times can sometimes be taken personally: it lets a client know where they sit in the food chain. I’ve never heard anyone complain about getting a response too quickly, if you take too long, however, you run the risk of losing an opportunity, or worse, losing a client. Rule #1: Respond as soon as possible. We can honestly say that we’ve won business simply for responding quickly. Sounds simple, but far too many people take way too long to reply. Being too busy is not an excuse. Before you know it,  you might find yourself busy looking for work.

Negotiating has its own set of rules when it comes to response timing. “Making them sweat” might work well when negotiating , but that’s off topic. For the sake of this post, we’ll just talk about the back & forth communication that take place during project management or a workflow.

There is a true science to response times. If your ‘business hours’ are the standard 9-5, you may find yourself facing challenges when responding to clients in our new global economy with different time zones, whether it be different parts of the country or different parts of the world. Our mornings are their nights and vice versa and in many cases, you can use those time changes to your advantage. But let’s assume we’re all in the same time zone…

Recently, we had a ‘learning’ moment when a team member responded to a client at 12:30am. Normally, this wouldn’t be an issue for a client or strategic partner in Nepal for instance, but when you are in the same time zone, emailing a client at 12:30am may not actually be a good idea. Here’s why:

Providing a client 24/7 access can get very expensive. We currently don’t have any clients that are paying a high enough retainer to expect to reach us at 12:30am, let alone get a reply. We don’t want to be reached at that time either. What happens when you email a client at 12:30am? You imply that it is OK for THEM to email you back at 12:30am. When you do that – you go back to Rule #1: Respond as soon as possible. That might be 9am – which is over 8 hours later. In this case, we just don’t want to ever encourage or imply that we’re up late working a night shift (even if we are) and that the same customer service experienced during the day will also be delivered during the graveyard shift.

No. If there is a graveyard shift, which there often very well might be, let the communication be between team members, not clients. When its team members, we might be using G-Chat or some other instant messenger app to communicate anyway. The other reason that sending an email to a client during the middle of the night might not be a good idea is because it just might not get seen. Tons of spam comes through at night and your very important update might get pushed down and never even read.

So what can you do if you’re up late, need to blast out an update and might not be in the office the next day? Remember, just because its convenient for you doesn’t make it convenient for your clients. Save the email as a draft, get up early and press send in the morning. Alternatively, having a fellow team member send the update/communication at a later time might have its own advantages: looping someone else into the thread allows that person to reply in a timely manner when you can’t.

Basecamp®, or other project management software comments are excluded here because although they are a great way for clients and service providers to communicate, its understood that comments made here will be/can be replied to the following day. If I’m commenting on a project status on Basecamp, I’m doing so so that there is a record of it, in one location and its also time-stamped. I also know that everyone is getting a push notification that an update has been made. I don’t have to worry about it not getting read.

Best practice is to keep your communications as close to business hours as possible. Rule #2: Respond during business hours. I know that our workforce is changing and everyone’s a road warrior / work from home / work around the clock digital mad max type these days, but we have to have some standards. Remember: when anything goes, everything goes. I think you can justify a 2-3 hour swing in either direction and still be on point (7am/8am/9am through 7pm/8pm/9pm) because we do end up working early / working late. Anything outside of that time frame and you are entering the danger zone of something not being read.

Side bar: don’t even get me started on Florida time (we’re about to change that forever). We’ve recently expanded into Florida and have already encountered the phenomenon of sending an email out and not hearing back for (gasp) 24 hours. Its like sending an email to someone in Florida is like the Bermuda Triangle. I know its laid back down there, and we’re from the rush-rush-rush North East, but there is something to be said about priorities and attention. We’ve already begun to bring our style of rapid response time to some new Florida clients and they appreciate it as part of the world-class branding and customer service experience we’re bringing down south.

The art of email response time: Is it the end of the world? No. Is it something that can help set the tone of what the company culture is? Absolutely. You are training your clients on what type of customer service experience they can expect to have when they deal with you every time you communicate with them. Whether it’s having someone courteous with a clear, calm and friendly voice answer your phone when a call comes in, to the way in which you phrase your emails, to the timeliness or time of day/night of your reply; the way you communicate is the way you do business.

At the end of the day you want happy clients that will not only keep coming back, but that will send more clients your way. Every single client we’ve ever met wants to be treated special. They want attention. Responding to them promptly and during “normal” business hours is one easy way you can let them know that they are your #1 priority.

Ramon has over 22 years of experience in award-winning, market-proven, print collateral, marketing material, iphone/ipad app and website design specializing in corporate identity and branding. Ramon’s passion for entrepreneurial design was borne out of 10 years as Creative Director for Jay Walker at Walker Digital, the Stamford based idea laboratory and business incubator holding over 300 US Patents. Ramon served as Senior Art Director on the start-up launch team behind Priceline.com, a Walker company and invention. Most recently, Ramon’s led his team in developing creative projects for the Clinton Foundation’s Alliance for Healthier Generation and the Chicago Cubs Charities.

Need help with your brand identity or need a responsive cutting edge web development project completed? Contact: ramon@peraltadesign.com

Follow Ramon on Twitter @Peralta_Design

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FABIO PERALTA: The World’s Greatest Cab Driver Passes On


I wanted to honor my cousin, Fabio Peralta, known affectionally in some parts of NYC as the “World’s Greatest Taxi Driver” not just because of his charming personality, strong work ethic, superior driving abilities, (which all Peralta’s think they have), but it was because of something special that he inspired his passengers to do.

You see, Fabio Peralta’s goal was not only to get you from Point A to Point B in the Big Apple, but he wanted to inspire something in you. He had a gift for inspiring all of his passengers to create something, anything at all. He was known to hand his passengers a blank pad and a pencil, or at times a pen and a stack of copy paper (hey, you might mess up the first time) and asked them to create art.

“I don’t care what it is. Whatever comes to their brain, I say.”

Fabio didn’t do it for the money either. He found a special joy in what many might think was a non-glamorous job. Fabio knew that each moment we spend is precious, even if its a moment with a perfect stranger and he inspired his passengers to “create art.”

Fabio’s story is one that many NYC Dominican immigrants share: he arrived here as a teenager at the age of 14 in 1965 and immediately made a positive impact in his community. He spent over 46 years driving a Crown Vic yellow cab in NYC and over the course of his career, collected over 20,000 sketches from random doctors, lawyers, computer geeks and the like. Fabio had the gift of vision, a passion for inspiring creativity and although he never had the right opportunity to let it flourish or refine it in a university or online, he used his gifts to make the world a better place. Had he been born a few years later, he might’ve been a Youtube sensation or even inspired a reality TV show.

Fabio collected the sketches from his cab and would save up enough money to get them published. Once he got them printed, he would just give the books away. Initially he gave them away to anyone who would let themselves get filmed by him for another vision – a movie about his passengers.

The New York Post’s Tom Namako once interviewed my cousin for an article (you can view it here: http://nypost.com/2009/06/15/every-rider-is-his-art-fare/ where Fabio claimed to have created videos of over 214 passengers. He was a filmmaker too. He was a creative director. He was an inspiration.

Fabio goes on to explain why he asked people to draw in his cab, “They have to enjoy the ride, not be worried about the things going on around them..”

The last time I saw my cousin Fabio was just a few short weeks ago at the NYU Medical Center in NYC. I brought him a sketchpad and an artist kit full of markers, pastels and colored pencils. I wanted HIM to draw something for a change, but he may have been too weak to even do that by this point.  He was somewhere around #600 in line for a liver transplant. He left the earth this week, suffering from complications from his illness. Fabio spent his last days surrounded by loving family, his children and his grandchildren and I can say that even though I was afforded the opportunity to study Visual Arts in college at age 18, and Fabio made a career out of driving a cab, he didn’t let his job stop him from his passion. He lived with a genuine love for creativity and inspiring others. He was a ‘ball-buster’ and a prankster right until his last days. He loved making people laugh and he was fascinated with creativity and inspiring others.

Fabio, you inspired me and everyone you came in contact with and I know you are up there with the angels collecting drawings in the sky.

Video about Fabio Peralta in action produced by Italian media company:


Another post as featured in TaxiGourmet.com



Ramon has over 22 years of experience in award-winning, market-proven, print collateral, marketing material, iphone/ipad app and website design specializing in corporate identity and branding. Ramon’s passion for entrepreneurial design was borne out of 10 years as Creative Director for Jay Walker at Walker Digital, the Stamford based idea laboratory and business incubator holding over 300 US Patents. Ramon served as Senior Art Director on the start-up launch team behind Priceline.com, a Walker company and invention. Most recently, Ramon’s logo and identity work was selected to be published in “Typography and Enclosures” the fourth book in the Master Library series by LogoLounge.

Need help with your brand identity or need a responsive cutting edge web development project completed? Contact: ramon@peraltadesign.com

Follow Ramon on Twitter @Peralta_Design

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Bob Scinto a Hometown Hero


As an active member of the Bridgeport Regional Business Council (brbc.org) I can personally attest that as a business organization, it affords many opportunities for networking within the Greater Bridgeport area. Fearlessly and selflessly led by Paul Timpanelli, the BRBC is the largest business association in the region, and is comprised of three Chamber of Commerce affiliates: Bridgeport, Trumbull and Stratford. Throughout the year, the BRBC hosts a variety of professional development and networking events and this morning I had the pleasure and good fortunte of being amongst the many local business leaders to attend “Inside the CEO’s Office”, billed as an exclusive opportunity to connect with the region’s top chief executive officers.

This morning’s event featured Robert “Bob” D. Scinto of Scinto, Inc. and it was not to be missed. A legend in my adopted hometown of Shelton, Bob Scinto is a world-class real-estate developer with real estate holdings representing almost 5% of all taxable property in the city. What impressed me the most during this morning’s presentation was not that he’s recognized as Shelton’s Top Taxpayer, but how a man from humble beginnings from Bridgeport’s West End can become successful while giving back and remaining a blessing to so many along the way. That is truly something to aspire to. A true rags to riches story that continues to this day.

I was so inspired by his candid talk with us this morning, that I wanted to share some of the many bits of wisdom and insights into his life that he dropped on us, as I’m sure will inspire you as well.

Here are some the notes I jotted down into my iPhone’s note pad and photos from the event:


Bob Scinto’s Plumbing Truck

Bob Scinto – humble beginnings, troubled student, pushed through school and graduated without being able to read. He was diagnosed with a speech impediment and was dyslexic. Despite these difficulties, he worked hard as a plumber, driving this truck around the streets of Bridgeport’s West End, earning $93.50 a week for over 5 years, servicing clogged toilets and fixing furnaces until one day, while eating a peanut butter and jelly sandwich, sweating, while covered in coal-dust, he thought to himself that there must be another way.

Mr. Scinto’s first property was a 3-family home he bought in Bridgeport. By the time he was 24, he was collecting 39 rents a week on another property he had saved up for and purchased. He was on his way to be one of the most successful real-estate developers in New England.


Bob Scinto’s in Action

“If” by Rudyard Kipling

Bob shared with us one of his first major deals and how he waited 8 hours for a chance to speak with Frank D’Addario about purchasing a property along the Merritt Parkway. He quoted the poem “If” by Rudyard Kipling’s famous line: “to wait and not be tired by waiting.” Bob went on to share how he recites the entire “If” poem every other day when he practices his yoga.


Bob showing us the famous headline that first labeled him a “businessman”, a headline written by Shelton legend and friend of mine, the late Herman Wolf

Overcoming Obstacles

Asked about his lowest point as a developer, and Bob said “1990” without hesitation. He said he woke up one morning and was $70 million in debt and was losing $500k a month with about 360,000 square feet of empty office space in his inventory. It took him 11 years to get out of that debt, but he never gave up.


The view from the top of Bob’s marquis property – The Renaissance, a high-rise luxury condo building in the heart of his corporate park here in Shelton. It is actually the highest point in Fairfield County. In the distance is Long Island Sound and Seaside Park of Bridgeport. One thing Bob made clear is that he never wants to forget where he came from.

Sound Advice; Bob Scinto Quotables:

On Self-Worth

“Your self worth comes from your mother and your father.” A big reason that Bob Scinto gives back to the youth is that he realizes how important early education is to the development of our young people. He can often be heard saying how much he loves speaking to young people. He shared a very personal story of his battle against ringworm as a child, and how his mother’s constant care and sacrifice made him feel that he ‘must be worth something’ for her to be going through all that trouble of taking care of his affliction.

Bob’s Three Pillars

  1. Service:

“Doesn’t matter what you do, you can always be of service to other people.” Bob shared a story from his plumbing days, and the look of joy on the faces of three little boys who were finally able to use the bathroom after Bob came by and unclogged it. I found it fascinating that he still travels with the same plumbing auger that he used back in those days. It’s a reminder of where he came from. Something that is very important to Mr. Scinto.

  1. Compassion


During his days a plumber, Bob often traveled with a camera and would often try and capture people from different walks of life going about their day doing everyday things, making pancakes, going for a walk, doing work around the house. He was very inspired by a book he passed around, “The Family of Man” which features people from all over the world. Having compassion for your fellow man is something very near and dear to Mr. Scinto.

  1. Imagination

“See what you are, become what you see. See yourself as a good person, and become that. Use your imagination to get your life in the right direction. It was during his days as a plumber that he had his epiphany: he used his imagination to drive him towards the world of real estate. A world that he is dominating in today.

A Good Landlord

During the question and answer period, someone asked Mr. Scinto how he has adapted to an economic climate where there are fewer workers in Connecticut in 2015 than there were in 1990. A world where many telecommute, how can a real estate developer that sells office space not only survive, but thrive. Mr. Scinto’s answer was as sincere as the man himself: he quickly replied, “If you’re just going to rent office space, you’ll go out of business. You’ve got to rent a lifestyle.”

What he meant by that is that his customer service and treatment of his tenants and his entire Scinto experience is what sets him apart from the rest. He personally calls each tenant on their birthday, and prides himself in the finest of tenant gifts during the holiday season. With pride, he shared how there were over 1,500 photos with Santa taken over the holiday season. Bob Scinto knows how to treat his tenants. But he is also a very shrewd business man, and has placed a hedge bet by securing and developing rental properties at various affordable price points so as to assure a home within the Scinto family for anyone who may be in need of office space.


Bob Scinto’s office is full of inspirational books, quotes and posters. He quickly turned on some music and said that he ‘loves to play music from his youth, it keeps him young.” Carol King’s ‘I Feel the Earth Move’ was playing in the background during our tour.

Time Management

“80% of your income comes from 10% of your time.”

Bob Scinto is very careful as to how he spends his time and thus says that he has become very good at hiring ‘brains’. He surrounds himself with people smarter than him and then trusts them to do their jobs. That way he can focus on retention and maintaining the client relationships and still have plenty of time to actively participate on 15 boards. Among these are Big Brothers/Big Sisters of Fairfield County, Discovery Museum, Junior Achievement of Western Connecticut and the Boys Club/Girls Club of Bridgeport. He is also very passionate about the Bob Scinto Foundation which provides full scholarships for local youth.

The Thrill of the Solution

As a creative director, you may wonder why did I leave so inspired from a real estate developer’s talk, but I can honestly say, that I haven’t been as inspired by a successful person such as Mr. Scinto in a very long time. My favorite Scinto quotable was actually about happiness, but it was also about problem solving, something that as a creative, is part of my job. Mr. Scinto said that , “The secret to happiness is your ability to solve problems. The thrill of the solution is the thrill of business.”

I can completely relate and agree to that. We are all be in the problem solving business in one way or another and there is a thrill that we all chase. I hope these notes and photos were able to inspire you as much as they inspired me. Mr. “Bob” Scinto is proof positive that you don’t have to look very far to find a real-life “hometown hero” – sometimes they are literally in your own backyard.


For more information on Bob Scinto and the Bob Scinto Foundation, visit:


Commercial Real Estate & Office Space Rental


Ramon has over 22 years of experience in award-winning, market-proven, print collateral, marketing material, iphone/ipad app and website design specializing in corporate identity and branding. Ramon’s passion for entrepreneurial design was borne out of 10 years as Creative Director for Jay Walker at Walker Digital, the Stamford based idea laboratory and business incubator holding over 300 US Patents. Ramon served as Senior Art Director on the start-up launch team behind Priceline.com, a Walker company and invention. Most recently, Ramon’s logo and identity work was selected to be published in “Typography and Enclosures” the fourth book in the Master Library series by LogoLounge.

Need help with your brand identity or need a responsive cutting edge web development project completed? Contact: ramon@peraltadesign.com

Follow Ramon on Twitter @Peralta_Design

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The New Captain Citrus is Marvelous

Like millions of kids, I always dreamed about working for Marvel Comics as an illustrator, when I grew up. I can remember just sitting up late at night, thinking about how cool it would be to draw comics for a living. As an avid collector, of both Marvel and DC titles, some of my favorites included Spiderman, the X-men and the Fantastic Four. As the years went by, I kept drawing, kept collecting, and kept dreaming.

Today, although my dream has changed, I can honestly say I’m living it. While I don’t work directly for Marvel, I have come pretty close. So close in fact, that Marvel has recently redesigned a character that I named and designed for the Florida Department of Citrus (FDOC) just 3 years ago for an agency client of ours. That character was Captain Citrus and lately he’s been taking a flack for being a bit on the ‘husky’ side and I’m here to defend him.

When I was first pulled into this assignment, the FDOC wanted to create a character that could help make drinking Orange Juice fun and could promote it locally in Florida. He needed to be fun, kid-friendly and of course super-healthy. The first step in the process was to begin developing some ideas from a directional standpoint. Would he be a human, a hillbilly gator (yes, this was a concept) or a fruit? Would he have super powers, be a talking head, an animation, or some sort of a mascot like the Jolly Green Giant® or Hamburger Helper®?

Here are some first draft concepts that led to what would become Captain Citrus:

Screen Shot 2014-09-26 at 6.26.11 PM

Early concept where the idea of a ‘super-hero’ was first presented. He was still called “Captain O” at this point, and by the time we launched, he had been renamed.

Screen Shot 2014-09-26 at 6.24.55 PM

Yes. This was also one of my first batch of concepts. Needless to say it didn’t get very far. I never presented it, but when you’re brainstorming, every idea is a good idea lol.

Screen Shot 2014-09-26 at 6.26.34 PM

This was an early version of what ultimately became Captain Citrus 1.0

It was during this stage that his name evolved as well. Originally, he was going to be called Captain O, and as I began to develop and flush out the type treatment, I came up with Captain Citrus… “From a not-too distant galaxy comes an orange hero full of vitamin C” (I had a blast writing copy too).


He’s not fat, he’s just short for his weight!



This is what the materials and the character actually end up looking like. We were all quite happy with it, and it survived as Captain Citrus for a few years. But alas, all good things must come to an end.

There were so many places that I wanted to go with Captain Citrus, I had even developed his partner, “Ms. Vitamin C” and was really proud of the high-heeled boots that she wore. I don’t think we ever presented her to the FDOC, but the agency I was developing creative for was also tasked with a curriculum packaged into quarterly ‘kits’ that were to be mailed to the Florida school systems. They included postcards, posters, teacher guides and student activities. For the amount of time we had, and the amount of creative and curriculum pieces we developed, it was a great run and the FDOC really got a lot of value for their buck.

Eventually, the FDOC, who obviously owned the rights to Captain Citrus 100%, decided to develop an actual life-sized costume so that a living and breathing Captain Citrus could go and visit school children. We got to look at concepts for how the digital character might translate over to real-life. I think this is where he jumped the shark. In the digital illustration, Captain Citrus is clearly an Orange. His body, is therefore, ROUND. He wore a cape, had skinny arms and legs with gloves and boots with a “C” on his chest. I spent a lot of time modifying the original royalty-free stock art M&M type of character that he was loosely based on in order to get the “orange” texture on his body, and add the leaf to his head ever so gracefully. We even worked on getting his eyebrows to appear more friendly. Finally, he was ready for prime-time.


Here he is in the flesh, er I mean, foam! You can see how the cartoon character didn’t exactly translate well to real-life. I think this is when it started to get its stigma for being overweight…

For the next couple of years, Captain Citrus visited kids and brough a smile to their faces, but at some point, and I don’t know when, but I can only imagine, someone pointed out that Cap looked fat. When they made him into a life-size mascot, he probably had some trouble getting in through the door due to his ‘round-ness’. I know kids can be brutally honest, so I’m sure it wasn’t long before he was getting picked on or teased for being on the large size. Keep in mind though, he was supposed to be an ORANGE, and oranges are ROUND…

By this point, the agency that had hired our firm to develop this character no longer had the FDOC account. The FDOC owned the rights to the character and as with many mascots, they evolve over time. Imagine my surprise when found out that Marvel Comics themselves had been tapped to create the new and improved Captain Citrus! I have to admit, it was bittersweet. On the one hand, I was completely honored and humbled and grateful to be associated with Marvel, a company that I at one point dreamed of working for, and am still a huge fan of to this day. On the other hand, I didn’t appreciate everyone calling Captain Citrus ‘rotund’ or that he would imply that somehow, drinking orange juice wouldn’t be healthy or good for you. Maybe I’m being sensitive, but I never looked at this way. I designed him to be a super-hero orange who made it cool to sip on a juice box of vitamin C.


This is what he looks like now thanks to Marvel. He’s a bada$$ dude ready to kick some butt! Times change, and the market changes, and well, now he’s part of the Marvel Universe!

It feels really good to see our artwork used alongside the new $1,000,000 Marvel version. Granted, we didn’t have no where near that Marvel budget, but we sure did have a blast with this campaign and love the direction is going in. We wish the FDOC and Marvel all the best in their new partnership. It truly is a dream come true to be using our gifts and talents to help encourage kids to be healthy.

Like Uncle Ben once told Peter Parker, with great power, comes great responsibility!

Resources to some articles:







New Website:



Ramon has over 20 years of experience in award-winning, market-proven, print collateral, marketing material, iphone/ipad app and website design specializing in corporate identity and branding. Ramon’s passion for entrepreneurial design was borne out of 10 years as Creative Director for Jay Walker at Walker Digital, the Stamford based idea laboratory and business incubator holding over 300 US Patents. Ramon served as Senior Art Director on the start-up launch team behind Priceline.com, a Walker company and invention. Most recently, Ramon’s logo and identity work was selected to be published in “Typography and Enclosures” the fourth book in the Master Library series by LogoLounge.

Need help with your brand identity or want to overhaul your existing brand? Need a responsive cutting edge web development project completed? Contact: ramon@peraltadesign.com

Follow Ramon on Twitter @Peralta_Design

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A-B-H: Always Be Helping

We Are Here To Help Chalk Illustration


“A major reason that prospects do not buy is because they do not fully understand what you are selling and how they can use and benefit from it.”

– Brian Tracy, “Be a Sales Superstar”


Last night I closed a deal on a proposal that I originally submitted back in February. It took a full 6-months for a client to finally decide to not only move forward with the project, but to go with our firm. There are many reasons why clients drag their feet on projects: budgets, staff changes, shopping other vendors, fear of getting ripped off or all of the above.

In this case, it turns out that the client simply did not see the value in our proposal, at least not initially. Like anyone else would, they decided to shop their website project to other firms and when they lined them up side by side, they were simply looking at the top line (the deliverables) and the bottom line (the price). The mumbo jumbo in the middle, the technical specs, the details and the benefits of what they were actually getting were quickly scanned over.

Since we had a prior relationship with this client, (we had completely rebranded their firm about a year ago) they were more inclined to stick with us, but couldn’t get their heads around why some of the other firms were promising the moon and the stars and still coming in at a lower price point than our bid.

My first reaction was to see what I could do for them on the price, and truth be told, I was already extending a generous discount, and since I do my best to not price myself out of the market, there really wasn’t much margin to work with.

I needed to see what in fact was being promised by the other firms. What ‘value’ wasn’t I delivering in what was actually a very competitive Scope of Work? Looking at what other firms are promising, and what tactics they employ and learning what gets buried in the mouse-print can be very enlightening. 

“Take a low-pressure/no-pressure approach and position yourself as a teacher and helper instead of a salesman.”

– Brian Tracy, “Be a Sales Superstar”


Our client was looking to redesign their website and frustrated with their previous developer, a one-man shop that took forever to make updates, they specifically wanted a website that they could take ownership of and maintain in-house if necessary. They needed a CMS, a Content Management System and it didn’t sound to us like they needed a proprietary one. Because of the industry that they were in, compliance was an issue and for that reason alone, I think they were steered towards some industry specific template website firms that promised to be compliant out the box. We’re big fans of WordPress, not just because it’s a very user-friendly platform, but more importantly its open source, thus thousands of developers are constantly creating new plugins for it. For example, if you wanted to start accepting BitCoin on your website, there is already a plugin for that for WordPress. We priced out a custom, responsive WordPress build-out that included user-training for the client. We requested the documentation required to be fully compliant and found out that it came down to securing the proper web hosting company which wasn’t a big deal. It actually made our job easier in that regard because this was something the client could handle.

But why was the client reluctant to sign? Unbeknownst to us, they had been comparing our proposals with several others that included lots of “extras” social media updates, monthly maintenance and even an fully functioning app! All for less than what we were quoting for JUST the website. There was no way this could be done at break-even, much less a profit, but I remember emailing the client. At this point, I turned off the sales pitch. I simply said that if all this were true, and that they are actually getting a website built on an open-source platform that they OWN, then they should absolutely go for it, because this was the deal of the century. A smartphone app alone can cost you upwards of $20k, never mind that they threw in a full website build and the kitchen sink. The more I thought about everything these other firms were including in their proposals, the more I began to suspect that something was fishy. The only way to pull this off was if their entire website was going to be built off a template, on a proprietary platform, and that the app was actually also a pre-built template with a logo-swap. The catch with proprietary content management systems, is while they are cheap (and often have a high monthly ‘subscription’ attached to them) is that you don’t OWN it. If you decide to try and ‘move’ your site to another hosting company or another web development company, you can’t take your site with you. Your held hostage by the firm that owns the ‘secret sauce’ behind the platform. No one else can ever work on it, and if you want to part ways, you’ll have to start over from scratch.

Sure enough, it turns out that every other bid that the client was comparing ours to was in fact a firm trying to sell their proprietary CMS. Sure, they’ll re-skin it for you with your brand colors, etc. but its still their website. It lives on their servers, and only their plugins will work with it. My client had absolutely no clue about any of this. Her exact words were, “You need to spell this out earlier in the process, because THIS is your value.” She felt duped by the other firms that didn’t really explain the fine print either. They were too busy selling. In many ways, so was I. You can’t assume that clients know everything about what you’re selling unless you explain it to them. As soon as I stopped selling, and started teaching, consulting and advising the guard came down and I further earned their trust. At that point, I didn’t care whether I won the job or not, I wanted to make sure they were doing what was right for them. Truth be told, I’m not slamming companies who use this business model. If creating a template for a particular industry and then re-skinning it for different clients and packaging it for a very low price is your thing, go for it. Totally legit. The subscription model can be a very lucrative business model and can be just the low-barrier to entry website solution that an emerging startup or small business needs. There’s nothing wrong with it, but you should EXPLAIN it. Make sure the client knows what the pros and cons are before they sign on the dotted line. Both clients and service providers tend to focus on the bottom line, instead, we should focus on whether or not what you are selling is the right fit for the client’s needs.

What happens when you assume? We all know and this was a classic case of it. I assumed they completely understood what my firm was offering because it made sense to ME. The client assumed that all the website proposals were equal. They were not. A responsive, custom-CMS built on a WordPress platform that the client OWNS and can build upon, take with them to another firm, or switch hosting plans down the line, which has hundreds of plug & play bells and whistles, is one thing. A closed, proprietary, monthly subscription-based, branded website template that only plays nicely with that firm’s own proprietary limited selection of bells and whistles that each require ‘activation fees’ and additional monthly costs is another. It wasn’t fair to line them up side by side and choose the least expensive option. It wasn’t apples to apples.

When you take off the salesman hat, and take the approach of teacher or helper, you can explain exactly what it is you are offering. You now have the opportunity to really listen to the client and educate them. Help them understand why what you’re selling really is the best solution for them. If it really is, you won’t have to sell too hard, it will sell itself.


Ramon has over 20 years of experience in award-winning, market-proven, print collateral, marketing material, iphone/ipad app and website design specializing in corporate identity and branding. Ramon’s passion for entrepreneurial design was borne out of 10 years as Creative Director for Jay Walker at Walker Digital, the Stamford based idea laboratory and business incubator holding over 300 US Patents. Ramon served as Senior Art Director on the start-up launch team behind Priceline.com, a Walker company and invention. Most recently, Ramon’s logo and identity work was selected to be published in “Typography and Enclosures” the fourth book in the Master Library series by LogoLounge.

Need help with your brand identity or want to overhaul your existing brand? Need a responsive cutting edge web development project completed? Contact: ramon@peraltadesign.com

Follow Ramon on Twitter @Peralta_Design

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Our Next Client May Be One of Yours

Social Network Of African American Businesswoman

How’s that for a controversial headline. Grabbed your attention, didn’t it? Let me explain. What I’m talking about is cross-pollination, lead sharing, or referral business.

Every entrepreneur I’ve spoken to will tell you that up to 100% of their business is referral or ‘word-of-mouth’. Some firms, like my own, can go 6 years plus on a fast track of growth and success relying upon repeat and referral business. But as every business owner knows, you have to follow the 80-20 rule: you should be spending 80% of your time working ON the business and not IN the business. That means growing the business by making sure the hopper is full.

One great way to expand your network and get more ‘feet on the ground’ is to set up meetings with service providers that offer a skillset or service that compliments your own. In some cases, some of your services may overlap, but your core competency shouldn’t.

We’ve dedicated a good portion of our budget towards membership dues in various business and networking organizations such as the local chamber of commerce and even volunteer in several community service / corporate responsibility organizations. All in an effort to meet new people, specifically to meet other service providers. If you’ve attended a business expo recently, you have experienced the whirlwind of sales calls that bombard you in the week following heavy networking. Don’t brush off a service provider because you may not necessarily need their services at that moment. Instead try and identify if there may be some synergy between the companies. Is there chemistry between the founders or the company philosophy? At the very least, get together for coffee and explore the possibilities.

Recently we met with a company that specialized in video production. They had been around for quite some time, but things had slowed down for them in the last few years so they downsized. They had let go of their full time staff and were down to outsourcing and using freelancers. Over the years they had amassed quite a strong network of clients and had done some very high profile work. We invited them to tour our studios and meet our full-time staff. They got a close-up view of Peralta Design in action. We admired their work, they admired ours. We were on the same page when it came to our attention to detail and cutting edge design solutions. It made total sense for us to work together. We offered to white label some work for them if they needed a team, and we would have them white label for us if we were able to offer their services to one of our clients. In cases where it made the most sense to simply refer the business to each other, we will agree on a commission percentage that works. As far as what ‘wholesale’ rates we’ll offer each other, we’ll remain flexible so we can both ‘eat’. As I like to say, slow money is better than no money.

Some things you might want to consider and require when sharing leads with another company:

• Reciprocal NDA (Non-Disclosure Agreement)
Basically, its an NDA that works both ways. Both parties agree to keep their dealings with clients secret, thus allowing for the white labeling to happen. A white-label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it.

• Trust, Chemistry and Synergy
Go with your gut here. Are you willing to put your company’s reputation on the line for theirs and vice versa? If the client is used to you delivering without any excuses, will this company do the same. Founders should be cut from the same cloth. The same level of dedication to quality, high standards, turnaround time and execution must be on par. You don’t want to partner up with a client who doesn’t feel the need to work as hard as you do. You will be referring clients to each other and the purpose here is to gain business, not lose it.

• Hourly rate, retainer or project by project
Keep it simple. To start off, it is best to begin with a easily manageable project to test the waters. Offer your new strategic partner a rate that is lower than you standard so that they can mark up your time and make money. Additionally, they will be Project Managing the whole thing since they will want to continue to interface with their own client as you would as well.

The best thing about this arrangement is that you have more feet on the ground. You have just doubled the size of your sales team. Your new strategic partnership offers you a whole new set of potential clients (which remain your partner’s clients) and your partner can now offer your company’s services in addition to their own so they can now cast a wider net. It’s a win-win.


Ramon has over 20 years of experience in award-winning, market-proven, print collateral, marketing material, iphone/ipad app and website design specializing in corporate identity and branding. Ramon’s passion for entrepreneurial design was borne out of 10 years as Creative Director for Jay Walker at Walker Digital, the Stamford based idea laboratory and business incubator holding over 300 US Patents. Ramon served as Senior Art Director on the start-up launch team behind Priceline.com, a Walker company and invention. Most recently, Ramon’s logo and identity work was selected to be published in “Typography and Enclosures” the fourth book in the Master Library series by LogoLounge.

Need help with your brand identity or want to overhaul your existing brand? Need a responsive cutting edge web development project completed? Contact: ramon@peraltadesign.com

Follow Ramon on Twitter @Peralta_Design

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